Turn players' attention into revenue for your brand through targeted in-game mobile ads
Mobile games are one of the biggest media channels in the world. But only 3.9% of mobile ad spend is directed towards it.
Monetizr enables you to reach that untapped audience by putting your brand directly in casual and brand-safe mobile games. With a network of billions of gamers, you gain access to the fastest-growing gaming ad platform spanning over 500 casual mobile games.
340M
Mobile gamers across the globe
>30%
Engagement rate on average
52s
On average spent with a brand
37 sec
on average spent with a brand
>30%
double-opt in
true engagement rate on average
>90%
video completion for all formats
Multicultural consumer engagement is the key to growth. Mobile games boast a variety of niche audiences.
Objectives
Choose your campaign objectives. Do you want to create awareness? Drive engagement? Educate customers?
Setup
Send us the basic assets (e.g. logo, video), and we set up the campaign in Monetizr's network of casual games.
Impact
See how gamers spend time with your brand, resulting in higher awareness and, ultimately, better sales results.
1. Brand appears in the game.
2. Gamers engage with branded content.
3. Gamers get a branded reward.
The more time consumers spend with the ad, the better the results in ad recall, awareness, familiarity, and even purchase intent.
Attentive seconds per 1000 impressions (APM) has emerged as the go-to metric to measure if brands are getting enough attention from their ads. It's clear that classic display or social media ads aren't performing. The channels and networks that work way better are the more innovative ones, such as live streaming and gaming.
Source: Dentsu - Play Attention Calling Focus to Gaming, January 2024
340M
Mobile gamers across the globe
>30%
Engagement rate on average
52s
On average spent with a brand
The more time consumers spend with the ad, the better the results in ad recall, awareness, familiarity, and even purchase intent.
Attentive seconds per 1000 impressions (APM) has emerged as the go-to metric to measure if brands are getting enough attention from their ads. It's clear that classic display or social media ads aren't performing. The channels and networks that work way better are the more innovative ones, such as live streaming and gaming.
Source: Dentsu - Play Attention Calling Focus to Gaming, January 2024
340M
Mobile gamers across the globe
>30%
Engagement rate on average
52s
On average spent with a brand
Best results in the industry
With the best attention metrics, you get a reliable ad partner that delivers results.
Access to niche audiences
Mobile gaming attracts a diverse audience across age, gender, and income levels.
Happy consumers
Through native ad formats, your brand adds to the gameplay, not detracts from it.
Focus on you as a brand
All our ads are custom-designed to drive results exclusively for brands.
Programmatic and direct buying
Buy the ad placements the way that's convenient for you.
Brand-safe context
Our partners are industry-leading vetted casual game publishers.
Best results in the industry
With the best attention metrics, you get a reliable ad partner that delivers results.
Access to niche audiences
Mobile gaming attracts a diverse audience across age, gender, and income levels.
Happy consumers
Through native ad formats, your brand adds to the gameplay, not detracts from it.
Focus on you as a brand
All our ads are custom-designed to drive results exclusively for brands.
Programmatic and direct buying
Buy the ad placements the way that's convenient for you.
Brand-safe context
Our partners are industry-leading vetted casual game publishers.
Case study
Laundry care brand sees 7.7% increase in 1P data acquisition using mobile games
Case study
Branded mini-games provides vitamin brand 4x engagement of video ad benchmarks
Chat with us to find out how you can reach Gen Z and Millennial consumers on their mobile devices at scale.