Monetizr – driving growth through rewarded and native brand experiences

About Monetizr

Founded in 2016 in Riga, Latvia, with headquarters in Atlanta, Monetizr is an in-game advertising platform. We enable brand marketers to engage with audiences across 500+ games. Monetizr offers sequential multi-touch brand placements, scalability across hundreds of mobile games, high engagement, and data collection in exchange for valuable rewards.



Led by CEO Andris Merkulovs, a seasoned ad industry professional with background in top-tier agencies, and COO Martins Bratuskins, an experienced ecommerce entrepreneur, Monetizr combines expertise from diverse domains.

340M

Mobile gamers across the globe

>30%

Engagement rate on average

52s

On average spent with a brand

Our work

Monetizr operates at the intersection of gamers, game publishers and brands, finding non-intrusive ways to deliver brand experiences that drive engagement at scale. Thanks to our ever-growing ad network, Monetizr can unlock the full advertising potential of the 3.2 billion gamers worldwide.

37 sec

on average spent with a brand

>30%

double-opt in

true engagement rate on average

>90%

video completion for all formats

Our founders

Andris Merkulovs

Founder and CEO

“Mobile games is an untapped network, even though it has the highest attention metrics in the whole ad industry. So my vision is to create an ad network that enables all brands, no matter their size and budget, to meaningfully engage with gamers.”

Martins Bratuskins

Founder and COO

“Brands that advertise in mobile games through Monetizr experience highly effective results. With minimal effort, they can reach targeted niche audiences such as mothers, eco-conscious consumers, and LGBTQ+ communities, among others.”

Our investors

Ben Jen

Angel Investor

Michael Cohn

Angel Investor

Catherine Chiu

Angel Investor

Prem Abraham

Angel Investor

Our values

Getting shit done

We go the extra mile to figure out a problem, anticipate potential challenges, and overcome them. We're energetic and open-minded, with a powerful work ethic.

Humbleness

We're mindful and aware of what's happening and why. We build relationships and practice team thinking. We want to help others and pay it forward.

Continuous growth

We're always curious and learning. We constantly improve and ask questions. We can step out of our comfort zone and be experts in our fields.

Ambition

Positivity

Radical candor

Being systematic

Creativity

Honesty

Winning attitude

Fun

Helpfulness

Do you want to work with us?

Whether you have questions about the Monetizr ad network, want to collaborate, or just want to say hello, we're all ears. Drop us a line!