Monetizr – driving growth through rewarded and native brand experiences
About Monetizr
Founded in 2016 in Riga, Latvia, with headquarters in Atlanta, Monetizr is an in-game advertising platform. We enable brand marketers to engage with audiences across 500+ games. Monetizr offers sequential multi-touch brand placements, scalability across hundreds of mobile games, high engagement, and data collection in exchange for valuable rewards.
Led by CEO Andris Merkulovs, a seasoned ad industry professional with background in top-tier agencies, and COO Martins Bratuskins, an experienced ecommerce entrepreneur, Monetizr combines expertise from diverse domains.
340M
Mobile gamers across the globe
>30%
Engagement rate on average
52s
On average spent with a brand
Our work
Monetizr operates at the intersection of gamers, game publishers and brands, finding non-intrusive ways to deliver brand experiences that drive engagement at scale. Thanks to our ever-growing ad network, Monetizr can unlock the full advertising potential of the 3.2 billion gamers worldwide.
37 sec
on average spent with a brand
>30%
double-opt in
true engagement rate on average
>90%
video completion for all formats
Our founders
Andris Merkulovs
Founder and CEO
“Mobile games is an untapped network, even though it has the highest attention metrics in the whole ad industry. So my vision is to create an ad network that enables all brands, no matter their size and budget, to meaningfully engage with gamers.”
Martins Bratuskins
Founder and COO
“Brands that advertise in mobile games through Monetizr experience highly effective results. With minimal effort, they can reach targeted niche audiences such as mothers, eco-conscious consumers, and LGBTQ+ communities, among others.”
Our investors
Ben Jen
Angel Investor
Michael Cohn
Angel Investor
Catherine Chiu
Angel Investor
Prem Abraham
Angel Investor
Our values
Getting shit done
We go the extra mile to figure out a problem, anticipate potential challenges, and overcome them. We're energetic and open-minded, with a powerful work ethic.
Humbleness
We're mindful and aware of what's happening and why. We build relationships and practice team thinking. We want to help others and pay it forward.
Continuous growth
We're always curious and learning. We constantly improve and ask questions. We can step out of our comfort zone and be experts in our fields.
Ambition
Positivity
Radical candor
Being systematic
Creativity
Honesty
Winning attitude
Fun
Helpfulness
Do you want to work with us?
Whether you have questions about the Monetizr ad network, want to collaborate, or just want to say hello, we're all ears. Drop us a line!
