We connect brands with gamers through rewarded experiences driven by smart tech and a world-class team.
Headquartered in Atlanta, Monetization Solutions (incorporated in 2023) is an advertising and data platform for mobile games. In 2023, the company acquired the Monetizr brand (founded in 2016) — including its IP, publisher partnerships, and hard-earned market trust — and now operates under the Monetizr name. The team is led by CEO Andris Merkulovs and co-founder Martins Bratuskins.
340M
Mobile gamers across the globe
>30%
Engagement rate on average
52s
On average spent with a brand
The platform runs on 100% opt-in, privacy-safe player data (zero-party signals captured directly in gameplay). This enables precise targeting and measurable brand lift — all without relying on IDFA. Today, global CPG leaders such as Procter & Gamble, PepsiCo, and Haleon, along with publishers like Kwalee and Voodoo, utilise Monetizr to deliver immersive, rewarded brand experiences at scale.
Monetizr unifies three layers into one system: consented identity (audience), in-game delivery (rewarded formats), and built-in measurement (brand lift). The result: campaigns chosen by players, not forced — reaching the world’s 3.8 billion mobile gamers with brand experiences people actually want to engage with.
37 sec
on average spent with a brand
>90%
viewability
>85%
video completion rate
Founder and CEO
“Mobile games is an untapped network, even though it has the highest attention metrics in the whole ad industry. So my vision is to create an ad network that enables all brands, no matter their size and budget, to meaningfully engage with gamers.”
Founder and COO
“Brands that advertise in mobile games through Monetizr experience highly effective results. With minimal effort, they can reach targeted niche audiences such as mothers, eco-conscious consumers, and LGBTQ+ communities, among others.”
Driven by principles that guide our work and define who we are.
Getting shit done
We face challenges head-on, stay open, and get things done.
Humbleness
We stay grounded, prioritize teamwork, and focus on helping others.
Continuous growth
We embrace curiosity, growth, and mastery to push boundaries.
Ambition
Positivity
Radical candor
Being systematic
Creativity
Honesty
Fun
Winning attitude
Helpfulness