About us

We connect brands with gamers through rewarded experiences driven by smart tech and a world-class team.

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Our story

Founded in 2016 in Riga, Latvia, and headquartered in Atlanta, Monetizr bridges brands and gamers through in-game advertising. Our platform connects marketers with audiences across 500+ games, offering seamless multi-touch brand placements, scalable campaigns, and measurable engagement—all powered by meaningful rewards.



Monetizr is led by CEO Andris Merkulovs, who has experience at top-tier advertising agencies, and COO Martins Bratuskins, an accomplished e-commerce entrepreneur. Backed by a world-class team, we bring expertise and innovation to redefine how brands connect with gamers.



If you're passionate about innovation and want to be part of a team shaping the future of gaming and advertising, check out our Careers page and join us on this exciting journey!

340M

Mobile gamers across the globe

>30%

Engagement rate on average

52s

On average spent with a brand

Our work

Monetizr operates at the intersection of gamers, game publishers, and brands. We find nonintrusive ways to deliver brand experiences that drive engagement at scale. Thanks to our ever-growing ad network, we can unlock the full advertising potential of 3.2 billion gamers worldwide.

37 sec

on average spent with a brand

>90%

viewability

>85%

video completion rate

Our founders

Andris Merkulovs

Founder and CEO

“Mobile games is an untapped network, even though it has the highest attention metrics in the whole ad industry. So my vision is to create an ad network that enables all brands, no matter their size and budget, to meaningfully engage with gamers.”

Martins Bratuskins

Founder and COO

“Brands that advertise in mobile games through Monetizr experience highly effective results. With minimal effort, they can reach targeted niche audiences such as mothers, eco-conscious consumers, and LGBTQ+ communities, among others.”

Our investors

Ben Jen

Angel Investor

Michael Cohn

Angel Investor

Catherine Chiu

Angel Investor

Prem Abraham

Angel Investor

Our values

Driven by principles that guide our work and define who we are.

Getting shit done

We face challenges head-on, stay open, and get things done.

Humbleness

We stay grounded, prioritize teamwork, and focus on helping others.

Continuous growth

We embrace curiosity, growth, and mastery to push boundaries.

Ambition

Positivity

Radical candor

Being systematic

Creativity

Honesty

Fun

Winning attitude

Helpfulness

Want to learn more?

Discover how we create impactful experiences that capture attention, provide insights, and engage audiences. Fill out the form to explore opportunities to collaborate and make an impact together.