Global Vitamin Brand Surpasses Video Ad Benchmarks 4X
Branded missions, multi-touch brand rewards, and engagement surveys deftly connects with mobile gamers.
4X
Video advertising benchmarks
34 sec.
Brand attention
76.62%
Survey completion
Company overview
The vitamin supplement, owned by the world's biggest PG, is based on vitamins, minerals and microbiotic ferments, is specially formulated to support the immune system and help the body to protect itself.
Challenge
Find a new channel that can help create brand experiences to educate consumers about product usage and features.
Solution
Launch branded mini-games with multi-touch brand placements and design pre- and post-engagement surveys to measure effectiveness. Implement branded quests in Monetizr’s vast array of 500+ mobile games aiming to connect with and captivate consumers, endorse products, and encourage players to share their email information.
Geos
🇧🇷 Brazil
Results
✅ 4X video advertising benchmarks
✅ 11,661,813 sec overall brand attention
✅ 34.12 sec brand attention
✅ 76.62% survey completion
✅ 57.25 sec avg. survey completion time
* To ensure brand confidentiality, we have used a neutral placeholder for the consumer health brand name in this case study.
The campaign in motion
1.
Brand message
2.
Branded missions
3.
Rewarded brand advertisement (15 seconds)
4.
Reward claimed
5.
Post-engagement survey (3 questions)
Summary
Using a combination of branded missions, multi-touch brand rewards, and engagement surveys, we crafted a compelling campaign that deftly connected with the players. Overall, the campaign results surpassed 4x video advertising industry benchmarks and increased over engagement rates.
✅ Through gaming, Monetizr replaced tracking methods and helped safeguard the brand’s automated ad spend, manage ad frequency, and refine target settings.
"In the ever-evolving landscape of digital advertising, mobile gaming has emerged as a powerful channel for marketers to capture the attention of their target audience. In the past brand brand owners seeking to be organically integrated in the lives of end consumers have found mobile gaming fragmented and difficult to activate brands at scale. That is not the case any more."
Martins Bratuskins
Monetizr Co-founder & COO
Want to learn more? Check out some of our most exciting success stories to date. From mobile mini-games, to multi-touch brand placements and customized rewards, discover how some of the world's biggest brands are leveraging Monetizr's in-game ad experience platform to drive success.
Get in the game!
Get a personalized demo and unlock scale in the fragmented gaming space. Request a demo today.
