Top Laundry Care Brand Boosts Results with Monetizr's In-Game Ads
Leverages gaming to replace cookies and protect brand’s programmatic investment, control frequency and targeting options.
7.7%
Engaged gamers shared first-party data
$2.48
CPA
$11.91
CPM
Company overview
American brand of laundry detergent manufactured and marketed by one of the world’s largest CPG companies. The highest-selling detergent brand in the world, with an estimated 14% of the global market.
Challenge
As the digital ecosystem changes based on consumer privacy standards, most notably as the U.S. moves from “opt-out to opt-in”, the brand’s ability to reach consumers is adversely affected. The risks associated with the post-third-party cookie era demanded alternative channels to protect their vast programmatic investments to control frequency and targeting options.
Solution
Replace cookies and protect the brand’s programmatic investment, control frequency and targeting options. Deploy laundry care branded missions to Monetizr’s network of 500+ mobile games with the goal to reach and engage consumers, promote products and incentivize players to share email addresses.
Geos
🇺🇸 U.S. (excluding Colorado)
Results
✅ 7.7% engaged gamers shared first-party data
✅ $2.48 CPA ~7x lower industry benchmarks
✅ $11.91 CPM ~4x lower industry benchmarks
* To ensure brand confidentiality, we have used a neutral placeholder for the laundry care brand name in this case study.
The campaign in motion
1.
Brand appears in the main menu
2.
Rewarded 15 second video
3.
Reward in exchange for an email address
4.
Success notification
5.
Email with instructions sent to player
Summary
Monetizr launched several campaigns on its in-game ad experience platform in the U.S. market. Deploying laundry care branded missions to the network of 500+ mobile games with 78M users in the U.S., and goal to reach and engage with consumers, promote products and incentivize players to share email addresses, the brand sigfnicantly improved on industry benchmarks.
✅ The campaign overachieved against all metric benchmarks.
"Ensuring an optimal user experience and building lasting relationships with consumers is a top priority for brands. And leveraging first-party data allows brands to fortify their position in the market and deliver enhanced value and communication, securing a robust foundation for future growth."
Andris Merkulovs
Monetizr Co-founder & CEO
Want to learn more? Check out some of our most exciting success stories to date. From mobile mini-games, to multi-touch brand placements and customized rewards, discover how some of the world's biggest brands are leveraging Monetizr's in-game ad experience platform to drive success.
Get in the game!
Get a personalized demo and unlock scale in the fragmented gaming space. Request a demo today.
