Monetizr vs. Digital Turbine
Discover what makes these ad networks different and choose the best media channel for your brand engagement goals.
Finding the right ad network for your brand
Simply running ads on social media doesn't cut it anymore. Consumers see 4,000 to 10,000 ads each day, so brands are looking for new ways to get their attention.
And attention matters more than anything else! Most ads serve as background noise. But what advertisers need is attention – quality time spent with the brand. Why? The longer an ad is seen, the more likely it is to be remembered. And that results in better brand recall and higher sales.
Attention – this is where mobile gaming and app advertising excels! This media channel is custom-designed to actually capture people's attention, instead of just showing ads in the background. So find out if Monetizr or Digital Turbine would get your brand the most attention.
Compare Monetizr vs. Digital Turbine ad services
Services
Monetizr
Digital Turbine
Customer portfolio
What type of customers work with the company?
Brands
App developers, gaming studios, brands
Audience reach
How many gamers can you reach through the company's in-game ad network?
340M+
Consists of mobile games
1B+
Consists of mobile games and apps
Targeting
What are the company's capabilities for targeting specific audiences?
Very detailed targeting, based on an unlimited number of criteria (gender, ethnicity, age, income level, interests, and many more).
Contextual targeting that's perfect for game and app developers.
Support
How easy it is to get support in case of questions or any other needs?
Dedicated account manager for each customer.
FAQ page, general support email address.
In-game ad formats
What sort of ad formats are supported within games?
Rewarded:
• videos,
• playables.
Basic:
• banners,
• medium rectangles (MREC),
• display and video interstitials.
Buying
How do brands buy ads from the company?
Direct and programmatic
Direct and programmatic
Campaign set-up
How easy is it to set up in-game campaigns?
Easy. Most activations require a logo and 6-30 sec video.
Depends on the ad type. Most are easy (e.g. banners). The better-performing formats (videos with dynamic end cards) require manual set-up.
Additional services
What else does the company offer?
Running consumer surveys, gathering first-party data.
-
Attention metrics
Monetizr
Digital Turbine
APM
Attentive seconds per 1000 impressions (on average)
50,960
21,828
aCPM
Cost per attentive seconds per 1000 impressions (on average)
$0.34
$0.69*
*calculated based on the APM
Engagement rate
Average engagement rate in campaigns
30%
Doesn't disclose the number
Attentive seconds per 1000 impressions for various ad networks
Pick what's best for your brand
Monetizr pros and cons
Founded in 2016, Monetizr has an impressive portfolio of CPG brands that have successfully used in-game advertising to engage and activate consumers. Their main focus is mobile in-game ads, particularly looking for solutions that help brands grow their results.
Monetizr's main advantages:
• Wide targeting opportunities that allow brands to reach the exact target audience they need
• The best attention metrics in the in-game advertising market
• A variety of ad formats that are integrated within the game, providing excellent attention metrics
• Agile team that reacts quickly and pivots to achieve the best results in each campaign
• Uniquely focused on in-game mobile advertising for brands with no other distractions
Monetizr's main disadvantages:
• Not all ad formats are available programmatically
• Primary focus is on brands, so less useful for game and app publishers
Digital Turbine pros and cons
Digital Turbine is a mobile growth platform that works in the landscape for advertisers, publishers, carriers and OEMs. Their inventory is perfect for game and app publishers.
Digital Turbine's main advantages:
• Large inventory of games and apps to advertise in
• A variety of ad formats to choose from
• Supports programmatic and direct buying opportunities
• Wide customer portfolio with a specialization in game and app publishers
Digital Turbine's main disadvantages:
• Limited targeting opportunities that make it more difficult for brands to find their audiences
• Digital Turbine's solutions are more focused towards game publishers and apps
• App and game inventory that's built to primarily serve game publishers and apps, leading to higher CPMs for brands
• Unscalable campaign set-up process for the high-engagement ad formats, such as rewarded videos with dynamic end cards
Digital Turbine pros and cons
Digital Turbine is a mobile growth platform that works in the landscape for advertisers, publishers, carriers and OEMs. Their inventory is perfect for game and app publishers.
Digital Turbine's main advantages:
• Large inventory of games and apps to advertise in
• A variety of ad formats to choose from
• Supports programmatic and direct buying opportunities
• Wide customer portfolio with a specialization in game and app publishers
Digital Turbine's main disadvantages:
• Limited targeting opportunities that make it more difficult for brands to find their audiences
• Digital Turbine's solutions are more focused towards game publishers and apps
• App and game inventory that's built to primarily serve game publishers and apps, leading to higher CPMs for brands
• Unscalable campaign set-up process for the high-engagement ad formats, such as rewarded videos with dynamic end cards
Businesses that trust Monetizr
See how brands are using Monetizr to grow their business
Case study
Laundry Care Brand
Laundry care brand sees 7.7% increase in 1P data acquisition using mobile games
Case study
Healthcare Brand
Branded mini-games provides vitamin brand 4x engagement of video ad benchmarks
Get in touch now
Chat with us to find out how you can reach Gen Z and Millennial consumers on their mobile devices at scale.
